Email marketing has been a priority for marketers since the 1990s. A few years later, B2B marketers discovered its value and email campaigns became an important tool for businesses at all stadiums and in all industries.
Yet many marketers new to the field are wondering when to use email marketing. Email marketing is a powerful weapon that allows you to communicate profitably with your market in an immediate and relevant way. With the email, you can:
- Feed prospects
- Reinforce brand awareness
- Get prospects
- Build customer loyalty
- Generate sales
Once you have a product or service that you are proud of and want to share with the world, you want to build a brand to attract like-minded people. People who agree with your values, your direction or your morals and those who have their problems resolved by your business have many ways to attract these people.
“Email marketing is a great channel to develop and maintain brand awareness in your space. An email address is an easy exchange, but in many cases is not valued to its potential. ”
Before customers get to the top of your sales funnel, they need to know how your brand (product) is going to help them. Brand awareness has important effects on consumers’ decision-making and influences brands that fall under the set of considerations.
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