The platform has the highest engagement rates in the industry, which is why more and more companies in the U.S. and around the world are leveraging it to increase sales.
Here are 7 reasons why you should invest your efforts and your money in Instagram marketing in order to effectively develop your business.
1. Instagram Has a Huge Reach
Since its humble beginnings in 2010, the application has become the third most popular in the world behind Facebook and Youtube. It has more than a billion users per month and 63% of them connect every day.
The United States accounts for the largest share of Instagram users, with 116 million users. India follows with 73 million and Brazil with 72 million. Russia, Turkey, Japan and the United Kingdom follow closely.
However, what matters to your business is the percentage of these people you can reach with your ads. There are 500,000 influencers on Instagram, which you can use to actively influence people in favor of your brand.
However, instead of targeting large influencers with hundreds of thousands of followers, you can have a higher engagement rate by using many small-scale influencers (5,000-20,000 subscribers).
The reason is that these influencers have a stronger bond of trust and a more united community. When such an influencer markets your brand, it appears more like a recommendation from a friend than a commercial advertisement.
2. Instagram Is an Effective Alternative Sales Funnel
There are already thousands of companies that sell their services and products exclusively via Instagram. However, the biggest sensation comes from traditional brick and mortar businesses.
A good example is Nike’s revolutionary focus on Instagram as a tool to drive sales. The campaign focuses on creating a personal relationship with consumers, integrating their Instagram marketing campaign with their customer service. Nike has used the platform to increase customer engagement, which creates a bond of trust that ultimately results in a sale.
Even when you’re not aiming for direct sales, Instagram is an essential tool to help you maintain your relevance in an increasingly competitive world. You have to use all the edges you can get, and like Nike, you have to use it well.
Instagram can channel new sales and dramatically increase your income once you learn how to use it properly. It’s an alternative market where you can showcase your brand and attract buyers, much like a virtual expo.
3. It Helps You Remain Responsive to Your Customers and Competition
There is hardly a better platform for “following” your competitors and customers than on Instagram. You get a live feed on what everyone else is doing.
It is particularly important to keep this “ear in the field” market feeling so that you know when and how customer expectations change. Agility is one of the keys to success because the products are reinvented every day.
Even better, you can see what your rivals are doing and their success. You can learn a lot from their online marketing strategy and stay abreast of new developments.
4. Instagram Is Cost-Effective
Unlike many other marketing alternatives, Instagram is a very cost effective way to implement your online marketing campaigns. Unlike Youtube and even Facebook, you don’t have to spend a lot to create unique content.
Even better, Instagram’s cost per click ranges from $ 0.2 to $ 2, or about $ 6.7 per 1,000 impressions. It may sound expensive, but it’s actually average, according to the same source.
Instagram has one of the best ROIs on social media, with an average engagement rate of 1.6% compared to 0.09% on Facebook. You can easily achieve 5% or more conversion, with feedback felt months after a successful campaign.
For reference, 3% is considered a good conversion, and the 10% of the best companies operate at around 10% or slightly more.
5. It Helps You Cultivate Loyalty
The only way to ensure the sustainability of your business is to keep customers coming back again and again. To do this, you need to interact with them on a personal basis and make them feel that your brand really cares about them.
Instagram is the only platform where you can do it cheaply and efficiently. By posting original content, responding to customer messages and comments, and listening to reviews, you can guarantee total satisfaction.
Once you reach a point where a percentage of your customers are satisfied and express themselves about it, your advertising is done for free for you.
6. Instagram Drives More Traffic Towards Your Website
Once customers find out about your brand, they will want to know more about what you are selling and what your business is. That means you have this chance to impress them, tell your story and increase conversions.
According to Brandwatch, 60% of Instagram users discover new products on the platform. With a engagement rate 10 times higher than Facebook, the platform promises valuable traffic to the site.
7. It Enhances Rankings and Authority as a Business
If you just rely on a beautiful website to get there, you are wrong. Social media marketing is becoming more and more important in SEO rankings because it drives traffic to your site.
If you really want to establish yourself as a leader in your industry, you should consider marketing via Instagram. There are several Instagram tools to help you succeed. Your competitors do, anyway, and will soon catch up with you if you don’t act.
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