Have you ever heard a company say, “We don’t use social media?”
They lie or are tribal crowds of the jungle to oversee the powerful change that social media has brought to business.
Social networks are the answer to supreme integrated marketing today. The optimization of these sites, the formulation of business pages and their facilitation with SEO (search engine optimization) help in the detailed analysis of consumers / competitors, improve organizational plans, resource planning, stick to update with industrial news and create synergy in business operations. Social media networks create a clear brand identification method that attracts consumers, consumer friends, etc. Let’s say that together, the planet has redefined consumer computing via social media.
Now we look at how it affects business and business decisions.
When Netfix, an on-demand Internet Media streaming company, announced a change in its pricing structure, dismayed consumers around the world posted 82,000 negative comments on sites like Facebook and Twitter.
And in no time, the company lost 800,000 consumers estimated at two-thirds of the market value of the business.
There is no doubt that companies today are radically analyzing their approaches and placing consumers at the heart of their business via social media. For example, Burberry designs an end-to-end application called Burberry World that makes it easier for customers, sellers and suppliers to connect to the brand: generate higher brand capital and build customer loyalty.
Taking another example, KLM, one of the world’s leading airlines, retains the power of social media over its consumers, where the establishment believes that connections – not impressions – make a huge difference. It encourages consumers to be able to check their flights, make secure online reservations, modify their travel plans and chat with travel agents, which makes it easy to book tickets in one step, pack your bags and leave for The travellers.
McKinsey’s research indicates that the implementation of social technologies in an organization, the development of a network infrastructure leads to a 50% increase in consumer satisfaction, a 48% increase in prospects and a 24% increase in profits and income.
With these kinds of results, the power of social media is increasing today, where activities are faster, knowledge creation takes only a few minutes, and news spreads around the world in seconds.
Companies that recognize and embrace these trends will unite with everything that is crucial to lead us to a secure and technologically advanced future.
Welcome to the social media revolution!
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