It was a time when plain text was enough to reach the target audience, but now the times have changed and to attract and maintain the interest of website visitors and generate more website traffic, you need to incorporate multimedia content in your website marketing strategy. Multimedia content can take the form of images, videos, podcasts, infographics, and slide shows.
According to a study, more than 72,000 Facebook pages have revealed that videos generate the most engagement among different formats.
Blog posts that include images receive 94% more views.
Publishing with all three types of media (images, video, audio) will attract more inbound links than publishing in plain text.
In addition to receiving excellent traffic and publication shares, here are the top 3 reasons why you should opt for multimedia to increase the reach of your website and for a better brand image.
1) Multimedia content increases the time on your website
The Internet has completely changed the way we think and has dramatically reduced our attention span. Even if you have great text content, but it is too long and without multimedia, you will certainly experience increased bounces. Multimedia content gives your readers a reason to stay longer to check out what you offer in slideshows or videos. You only have a few seconds to grab the attention of visitors, so it is essential that visitors to your website are presented with attractive and logically valuable creative elements.
2) Multimedia to stimulate referencing on the page
When the search engine spider crawls your website, it stops at images and searches for keywords and key phrases that can potentially improve your ranking. Search engines notice multimedia content more than anything else because it has a greater impact on overall content. So, it is so important to add alternative text to each item that you download. Also, you need to optimize the size of the images to make sure your website loads quickly. Also be sure to name your file that is relevant to the content using a naming convention and include the description of the image as they will eventually be found on Google Images. Beautiful images will drive more traffic to your website, so be sure to organize everything beautifully.
3) Multimedia for a better brand image
Adding multimedia to your website is like seasoning food. You add elements to your website to improve the readability of your website and certainly an effective way to attract more viewers and build brands. Since people these days have become extremely visual, video is one of the most popular multimedia types that you can see everywhere. Honestly, without these multimedia channels like audio, video and supporting images, it is almost difficult to build brand recognition. Simplify things: creating a brand online requires using all of the multimedia assets available today.
Multimedia content can be a gold mine for your website. Not only does it visually attract huge traffic, it makes your website visually beautiful and makes people spend more time and keeps them coming back. Try to be consistent with your multimedia branding because optimizing SEO requires constant efforts and an effective marketing strategy.
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