Although the mobile market is growing at a very rapid rate, the usability of websites / mobile applications is still behind desktop websites. In fact, the issue of usability of mobile applications is a big concern for small businesses. In addition, users expect a perfectly consistent mobile user experience.
Now, what is the usability of mobile applications?
Basically, the usability of mobile applications refers to the ease and comfort of accessing and achieving a certain goal via mobile applications.
Improving the usability of mobile applications is important
The usability of the mobile application works as an indicator to analyze various aspects of an application. Additionally, the user interface is a crucial part of the user experience in finding an appropriate way to interact and engage customers. Customers will not use your application if they cannot understand its user interface or if they encounter problems while performing their tasks. Let’s take a look at 7 application usage issues that are often overlooked in the development of mobile applications:
- Usability on multiple platforms
Create an application that can be used on all smartphones, regardless of the platform. Since the Android and iOS platforms come with an entirely different set of programs, design, and user interfaces, it is important to offer cross-platform use for your application. For example, iOS does not have a “Back” button like Android.
- Deliver value immediately
To improve the usability of your application, you must provide users with a unique registration process. In the meantime, make sure they discover the value of the integration process. In addition, convincing users to return to your application guarantees the long-term success of your application. Such as – User retention and user lifetime value.
- Simplify navigation
Make it clear to users how to navigate and complete their task. They should have no trouble finding information or buying a product. Avoid incorporating unnecessary features so that users don’t get lost on random pages.
- Relevant and concise content
Providing relevant, clear and user-specific content improves your mobile app and is good for optimizing the App Store. However, including too much information in your mobile app results in a bad user experience with frustrated users. Therefore, it is best to simplify and include only the necessary content that users would need to continue their purchasing process. Relevant and specific mobile app content.
- Minimize the number of steps
Including fewer steps, buttons, pages and fields would simplify the way the user completes the purchasing process. In addition, authorizing automatically filled customer data (delivery / billing address, credit / debit card details) facilitates the transaction process and improves the usability of the mobile application.
- Consider landscape orientation
When developing a mobile app, design the app for portrait and landscape modes to improve usability and an optimal user experience. Especially for a video content application.
- Incorporate user reviews and feedback
The usability of mobile applications can be significantly improved through user testing and feedback. A / B testing allows you to compare and analyze two or more variants of the design or layout of a particular application. After A / B testing, allow users to send feedback and write reviews about your app.
Integrating the mobile app usage practices mentioned above will help you convert potential customers into loyal long-term users and generate revenue for the app.