Terms like UX, UI, and website design are often used in the technology space. We hear about the user experience so often, it’s hard to know what to listen to and what to agree on.
Before understanding the importance of these terms, it is important to understand how these terms contrast.
User Experience: The King of All (Software) Kings
UX refers to the user experience. We know how important interactions with brands are, and in this digital space, everything revolves around providing the best customer experience throughout the buying journey. UX design refers to improving customer interaction with the respective website. This process mainly concerns the structuring of components to maximize customer satisfaction.
Before you venture into the UX design process, you need to delve into your data. Explore in-depth market research to understand the requirements, customer needs and, most importantly, the nuances of their personal preferences, which all differ from one another depending on geographic, demographic and psychographic components.
In short, you need to understand what your customers expect from you and why they visited your website. This would help you make the journey of a customer transparent and easy. It will also help you design your site so that it is easily accessible to everyone.
Making Back-End UI a Front-End Concern
What do you feel when you see a website that isn’t well maintained and least interactive? Or you now landed up in a website where you have no idea where to navigate and go to. Well, I say you would exit from that site and find yourselves in a different platform.
User Interface is all about simplifying complex workflows. UI is the man behind the curtain, the supporting characters in UX’s story, your back-end technology.
UI design helps you understand a brand, and you have to do some consumer analysis to examine the existing gaps in the system.
Application, website pages, and self check out pages suffer the most out of a faulty UI. Not just that it leaves your prospective customer to your competitor and the negative brand image would be created!
What Does It Mean to Have a Quality UI?
You could design the most revolutionary software known to man, but if the user flow is wobbly, you will have no adoption. Software without adoption is, finally, useless.
UI and UX both feed on us. Friendliness is everything, or at least it should be. What about content overload? If your content is heavy, the best thing to do is to divide the content into smaller components and make it more palatable. Saying the most information in a minimum of words is an art form that all businesses should master. Being concise generates conversions.
So you’re implementing your new user experience, but how do you know if it works? You assess effectiveness through analysis. Your golden ratio is the bounce rate here. Bounce rate is the time spent by a customer before moving to another website. These bounce rates play a huge role in ranking your websites.
At the same time, if you have a lot of information and images loaded on your page, it would increase the loading time and it would take a long time to load your site. If you provide a seamless digital experience, you can be sure that your page is ranked well, which would increase website visibility and traffic.
The main objective of the user interface designer is to create attractive software for each platform, including web / mobile applications and website pages.
UI/UX Tips to Enhance Usability
There are a plethora of applications in the digital space. In other words, your target market has thousands of options at their fingertips. We’re operating within a highly saturated environment. Adoption boils down to how effective and responsive your page or application is.
Usability helps you attain a positive brand image. Here are a few tips to enhance the visibility and usability of your page:
- Make the navigation simple and seamless. Navigation is how your visitors move from one screen to another.
- Never compromise interface intuitiveness. It all deals with creating a logical sequence for the visitors to use and deal with.
- Clarity is king. If your clients aren’t able to find the required information, there is a high chance that they might get frustrated in the process. You can bring in small messages and pictures or labels to make this grab their attention and make this process of information hunting less arduous.
- Categorize related messages together. Group interrelated information under one label to simplify user flow.
- Never leave the consistency part apart. You got to maintain a high level of consistency all through your website. Check up the design of tabs and colors to provide uniformity throughout the website.
- Be sure, and you get to them. Now, what would be the result if site visitors find it quite difficult to get through the meanings of the graphics you have employed in your page.
- Keep distractions and pop-ins at minimal. Never put in tons of elements on your page. Trust me this would distract your audience away from the central message you ought to convey.
- Make your presentation attractive and elegant. No, you don’t have to invest all your time designing the perfect web page, but it should be near perfect. This comes from making your website quite innovative, differentiating from the pack. Your visitors should find the right content in the right place.
- Be unique. Colors and colors every time! Colors play a major role in determining the attractiveness of your webpage. No, it doesn’t mean you should use all sort of colors to create a ‘wow’ effect. But, all comes down to the use of right color composition to make your visually stimulating.
- Prioritize quality content creation. Get your content right. You have to put in the right content to captivate your audience and use graphics to engage your users.
Following these tips will lead to greater sustainability – you won’t need to continually update, retool, and restart. Superior UX and UI starts with finding a superior web development partner. The better the code, the greater the adoption!