Digital commerce: selling digital products online

With the improvement of Internet bandwidth, our digital consumption has increased considerably over the past decade. In fact, mobile broadband broadband and smartphones have further contributed. Games, e-books, audio files, videos, graphics and software applications (mobile applications, web applications, desktop applications) are some of the channels among countless ways in which we consume digital content. this article we will discuss the benefits of selling your digital products / services online. Imagine you are a life coach or a yoga expert. You recently had the idea of ​​recording your popular conferences and selling them as audio and video content. You can distribute them via physical media such as DVD / Blurays.

However, you may face the following: –

  • Estimate of the units to be produced
  • Shipping cost
  • Retail Partner Commission
  • Promotion

and more such inevitable costs and expenses. Here is how the digital sale of your products can help you: –

  • Unlimited supply

Selling your lessons \ lectures \ videos via a website / online application as a digital download / online stream can save you the hassle mentioned above. To be precise, a server hosts your digital content and then makes it available for download after each purchase several times. Therefore, the stock is unlimited. In addition, you have the opportunity to refresh your content from time to time according to the needs of the consumer.

  • Cost savings

A digital store will not require you to do an inventory of physical goods. No commission / incentive should be paid to your retail partners. Thanks to digital sales, you also save on shipping, storage and transport of your DVDs / Blurays.

  • Geographic scope

GeographicalReachNow as a life coach / yoga expert, you can also sell your lectures on international markets without much investment thanks to a website / application compatible with digital commerce. The best part, you don’t have to worry about customs and shipping rules and regulations. In other words, anyone with access to the Internet can be a potential customer. Most online commerce platforms allow geolocation. Therefore, this means that a connecting customer from Australia will see your online store have AUD currency tags and localized payment options.

  • Business Anywhere / Anytime

A digital commerce compatible website / app works for your business 24/7. In addition, the number of manual tasks is reduced. Above all, there is the virtual shipment of transactions in the form of downloads, online streaming, time-based access, etc. Unlike physical goods, you don’t have to worry about tasks like packaging and labeling.

  • Automation makes life easier

AutomationImageMost The eCommerce / mCommerce platforms are configurable so that your conference videos will be available for streaming / downloading automatically after purchase. All you need is to maintain the website / application. In fact, this is also true for other types of digital sales.

 

The Takeaway

The above scenario is applicable beyond the simple digital sale of video conferences. In addition, with the proliferation of mobile devices, the digital sale of products / services can be a boon for many companies.

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