One of the best ways to keep driving traffic to your posts is to make them search engine friendly. Each publication on clientsnow is like a web page in terms of search engine ranking and you can optimize each publication with specific keywords for search engines.
In this blog, we will share some tips for writing an SEO-optimized article that will rank higher in search engines. When you publish, there are several things you should keep in mind.
THERE IS A FULL SEO CHECKLIST THAT MUST BE FOLLOWED.
- POST TITLE AND META TITLE
First, you need to understand the difference between the message title and the Meta title.
Message title: How your reader sees the title of the message on your website.
Message title: how search engines display your message in search results.
The title of your message will be treated as the Meta title. It is important to have your keywords in the Meta title. Keep your publication titles shorter than 66 characters.
- DESCRIPTION AFTER META
These meta descriptions play a major role in the ranking of search engines. The meta description is a copy of your message. In 156 characters, you need to add your keywords and create a description that is attractive enough for users to click on. Meta descriptions are very important. Google sees each post as a different web page, so you can classify each post for certain keywords. Meta descriptions are a good part for putting in keywords.
- ALT IMAGE ATTRIBUTION
Google cannot read images. To make sure that search engines can understand what an image is, you need to make sure you use the correct image names. Many people make the mistake of uploading images with names like image0034.jpg. It’s wrong! When naming an image, keep the name for the image itself. For example, if you take the image of your products, give the appropriate name to the image. I have seen positive results when using keywords in the image anchor text (when naming an image), so you should at least use keywords in your alternative text. picture.
- INTER-LINK AND ANCHORING TEXT
When writing a new message, it is always a good idea to link to old blog articles so that readers stay on your site longer and so that search engines can re-analyze these old messages. This contributes to better navigability of your site, which reduces the bounce rate – another important SEO factor.
In other words, when you link to a blog post, you see an option to add a link and a title.
- PERMALINKS: DELETE STOP WORDS
When we write an article, our headlines are usually accompanied by many stop words. So, for example, when we write an article with the title.
- ITEMS H1, H2, H3
Use of appropriate title tags H1, H2 and H3.
By default, in any topic optimized for referencing, the post title uses an H1 title tag. So, for the next subtitle, you can use an H2 title, then an H3 title, and so on.
It’s always a good idea to use appropriate title tags for effective SEO copywriting, especially when writing a long post.
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