Online store owners don’t realize how much money they could make if they invested just a little time and money in optimizing the conversion rate. Each online store has a different design with different products. This means that every online eCommerce store needs to be fine-tuned in order to reach an optimal number of sales.
Although each store is exclusive, some things in Magento are universal and some mistakes are very often made by store owners. Here we have outlined some proven strategies that you need to implement in order to improve the conversation rate in store.
- Improve store search
The Magento store owner must use the advanced Elasticsearch technology which will enormously help the customers to quickly find what they are looking for thanks to the powerful site search. You can optimize the experience by defining weighted attribute values, stop words, and search synonyms.
Sphinx Search Ultimate: is another great search option for Magento websites. At Win Infoway, we have successfully implemented this extension in many stores for our customers.
Research is one of the fundamental aspects of your store that helps customers quickly find what they want to buy in your store. Invest time to improve it, as it could really help you improve your conversation rate.
- Simplify the payment process
The abandonment of the shopping cart is one aspect of the mourning of the e-commerce store. You can avoid this holiday season by shortening the payment process and making it easy, intuitive, short and more secure. You can achieve this by offering payment as a guest (like a user without creating an account can buy a product in your store), by asking only for essential personal information, by accepting multiple payments, by automatically filling in the fields when this is possible and building confidence with security badges.
- Get a responsive design
With more than 50% of all online shopping these days on smartphones and tablets, you will surely lose customers if your ecommerce website is not optimized for all digital devices this holiday season. If you want to convert your mobile visitors, get a responsive website. By having a responsive website, you can get the best viewing and interaction experience, easy reading and navigation with minimal scrolling, resizing and panning across a wide range of devices.
- Make sure your website loads quickly
A slow-loading website can significantly affect your conversation rate. Over 40% of visitors will leave if the website does not load within three seconds and 79% of your customers will not return if they are not satisfied with the loading time of your site. You can combat this by optimizing your website like image compression, JS and CSS compression, opting for an authentic hosting provider and using caching etc.
Here is the guide to speed up Magento performance.
- Be social
Adding social sharing buttons to your product pages could really help you connect with your customers’ social media subscribers. Making the product shareable on sites like Facebook, Twitter, LinkedIn, Pinterest and Google + can turn your satisfied customers into sellers who are trusted by their social circle.
Regularly updating the social profile can help increase brand awareness and confidence. Online shoppers would normally like to buy from the store that participates online continuously and values customer requests.
- Here are the conversion killers to avoid:
If you don’t offer free shipping, be frank about it. Post the cost of the product as early as possible in the purchasing process.
Display your phone number in the header. Make it easy for the customer to contact you via live chat, phone, email and FAQ page.
Return policies must be clear.
The delivery time for the product must be clear. Online buyers prefer to see the delivery date.
Lack of confidence can quickly kill sales. Get an https certificate for your website to gain the trust of customers.
Get your website listed in https://www.trustpilot.com/ and https://www.reviews.co.uk/ and ask your customer to review your website. These platforms deserve to be implemented in order to improve the reputation of your store.
Use the tips above to make sure you count higher earnings rather than counting mistakes.
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