The rise of technology, consumer awareness and the increased use schedule for mobile devices have really set the trend for digital marketing. It is about making every effort digitally to generate awareness among consumers, to develop the value of brand recall with your target consumers, to generate prospects and possibly revenues from your products / services.
Digital marketing includes methods and techniques such as Re Targeting / Remarketing / Search Engine Marketing linked to online marketing platforms such as Facebook / Linkedin / Instagram or Google marketing platforms such as Display and video 360 / Search Ads 360 etc… .
Let’s see some benefits of using digital marketing in your business:
1.) LESS MARKETING EXPENSES:
It is always a question in the mind of a prospecting entrepreneur that how much to spend in marketing activities / If you are spending on marketing and the answer is yes, it is very important to invest the right percentage in assets Marketing for the growth of your business, Research suggests that a lavish amount of 10 to 20% should be invested in marketing activities, whether related to branding / advertising / marketing.
Digital marketing stimulates activities that connect to your end user much more quickly and efficiently. There are organic, reliable and sustainable strategies like SEO (search engine optimization) OR content marketing that are one of the most effective ways to generate awareness organically and reduce your advertising expenses which can be used for other activities.
In addition, social media marketing is very effective for lead generation and brand awareness. Strategic use of digital marketing can certainly help you reduce your marketing expenses and generate more leads and possibly more sales / profits for your organization.
2.) KING GUARANTEED (Return on Investment) OF YOUR CAMPAIGNS:
It is very important to reap the returns on your investment made in marketing activities and it is possible to work with a good marketing agency that can deploy the best strategies in place to obtain returns on the investments made.
Targeted social media / display or search ads, as well as re-marketing, in the market or similar audience can help generate leads at a better CPL Ie (cost per lead) and will help you to do more.
Google Analytics / Tag manager are the analytical tools that help monitor / track data and leads for re strategy and remarketing respectively.
Digital marketing tracking system
Here you can generate a constant stream of targeted traffic which is converted into leads and eventually sales.
3.) DEVELOP AN ONLINE REPUTATION FOR YOUR BUSINESS:
The consumer researches any product / service online before making any decision.
In fact, a study shows that a consumer does not make an online purchase until after his third visit, that is to say that after a detailed study, only the consumer makes purchasing decisions, which makes this very important for the whole company in order to develop a positive online reputation in terms of reviews / testimonials / evaluations and many other signals or indications given to google which help the consumer to make his purchase decision / of consideration.
Higher Social Signals / Social Evidence and Reviews Help Your Website Gain Higher Trust.
4.) STAY IN COMPETITION:
Digital marketing strategies can track any information from your competitors that could bring them activities such as redirected backlinks to your competitors’ websites and these backlinks are a very important reason for ranking their website on Google SERP.
Getting competitive information is only possible in digital marketing, unlike traditional marketing methods where you can get an exact set of information like from where visitors are directed to your website and track the information .
Like unique page visits / bounce rates, etc., using tools like SEM RUSH / HOTJAR / MOZ. If this set of information is used to develop a business planning and intelligence strategy, you are more likely to gain a strategic advantage over your competitors.
5.) REACH TARGETED CONSUMERS:
Reaching the right audience well is a task when it comes to marketing, as spending drives up the cost of acquiring leads, and possibly the marketing and digital marketing budget offers different strategies.
which helps marketing to target the industry-specific audience, such as Google targeting options such as affinity audiences / market audience / similar audiences / customer match OR dynamic remarketing, etc.
Social media platforms like Facebook also provide fantastic targeting options to show your ads to the right target consumers, like demographic targeting / geographic targeting / custom audiences, etc.
In addition, there are many other targeted options available that depend on the platform that can derive the appropriate target audience for your business products / services.
6.) VALUE FOR MONEY:
When it comes to small and medium-sized businesses, it’s extremely important to keep spending low and get higher returns and invest in all traditional marketing activities like advertising in a newspaper or radio announcement.
It does not guarantee any return on the investments made, but due to the rise in technology and data science, the use of AI / data analysis / machine learning, the platforms of digital marketers like Google / Youtube / Facebook are actively using it to improve the resulting user experience. growing for advertisers.
For example. If an advertiser who is a real estate developer / dealer and is looking to advertise and targets a group of people who are in the market looking for a property, surely that makes a lot of sense and value spent on the business marketing OR for example.
If that same developer is eager to track their ads to generate revenue-equivalent leads, they certainly create “value for money” that can be done using the right technology.
7.) STRATEGY, COMMITMENT AND RE STRATEGY:
When it comes to digital marketing, its nearly $ 1.5 billion industry and growing at a compound annual rate of 28%, the question is no longer: “If you use digital marketing as a platform to your marketing or not. ”
It’s about knowing how to plan your digital marketing activities so as to get the maximum income from your business and assess the right growth metrics, which is why it is important for you to work with a top marketing agency. level that can draw these results for your organization.
For example. If you actively market your products / services but no metric is used to analyze your data such as CTR (click-through rate) OR CPA (cost per acquisition) OR CPL (cost per prospect) OR CLV (lifetime value of the customer) ) that Re-Strategising is not going to be very useful and you might not earn your ROI (Return of Investments).
In addition, all of this data can only be derived using digital marketing platforms which can be very useful for revenue building or it can be a branding activity.
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